Quora
·Lead product designer, 2020-21
Helping great communities to succeed
I grew new and high-quality communities on Quora by almost 30%, through increased engagement and improved content quality
👋🏼, I'm Taaha Chaudhry.
Senior product designer with 7+ years of experience simplifying complex AI systems.
Most recently, I led design at Quora, focused on communities, feed, content growth and distribution, user engagement, and AI/ML ranking systems. Before that, I built transportation mobility products, focused on fleet management systems for AAA and BMW at Ridecell, and a 0 to 1 enterprise network delivery product for Ericsson at Idean (now frog.co - Capgemini).
Selected case studies
Quora
·Lead product designer, 2021-23
Empowering users to curate their feed experiences
I ran experiments to improve the feed reading experience for 400 million monthly active users through collecting feedback and machine learning signals across a complex system
Ericsson
·UI designer & developer, 2015-16
Ericsson UDN: Revolutionizing content delivery
I built dashboards, admin tools, and a design system for a 0 to 1 enterprise product to manage content network delivery
More professional work
Quora
·PM & lead product designer, 2022
A more engaging comments experience
I redesigned comments to foster greater dialogue between writers and readers, increasing comments impressions by >5%
Ericsson
·UI designer & developer, 2016
Refactoring the Ericsson UDN design system
I developed a design system for Ericsson to enhance consistency, scalability, modularity, and flexibilty
Ridecell
·UX engineer, 2017
Transportation mobility services management
I built cross-platform features for a white-label product to help customers launch, operate, and scale their transportation services
VMware
·UI developer, 2015
Cloud disaster recovery tool
I prototyped a cloud management platform MVP, focused on data protection and disaster recovery against threats