馃憢馃徏, i'm taaha chaudhry
> senior-lead product designer who codes with almost a decade of experience turning ambiguous, complex problems into simple, delightful experiences, that align with business needs
most recently
> led design efforts on the distribution-scale team at Quora, specializing on feed reading experiences, content distribution & growth, and machine learning ranking systemspreviously
> built cross-platform features for mobility services customers at Ridecell, including AAA Gig, BMW ReachNow, Google, and Meta> designed and engineered enterprise solutions for clients at Capgemini-Idean (now frog.co), including Ericsson, VMware, the Volkswagen Group, and IBM
some case studies of my work
Quora 路 2021-22 路 strategy, e2e design, pmScaling distribution for higher quality SpacesImproving the creator experience for producers, while increasing consumer engagement by promoting more successful Spaces
Read case study
Quora 路 2022-23 路 experiments, ml, rankingOptimizing feed to scale millions of active primary usersRunning experiments to improve the reading experience through better signal collection for ranking and ML systems
Read case study
a few other projects i've worked on
Quora 路 2022 路 strategy, redesign, pmComments reading experienceLaunching a new, engaging comments experience to encourage fostering greater dialogues between writers and readers, increasing comment impressions by +7%, exceeding the goal by 2%
Ericsson @ Idean-frog.co 路 2016 路 b2b enterprise, mvp, design systemsUnified delivery network (UDN) portalDesigning and implementing dashboards, admin tools, and a design system for a 0 to 1 enterprise product, focused on managing content delivery and distribution for content and service providers
Ridecell 路 2017 路 cross-platform, code migration, new featuresMobility services platformLed ideation, design, and implementation of cross-platform features for a white-label product to help customers launch, operate, and scale their transportation mobility services
VMware @ Idean-frog.co 路 2015 路 b2b enterprise, prototypeVMware cloud disaster recoveryDesigning and engineering an initial prototype for a new cloud management platform, focused on data protection and disaster recovery against threats